SARAH SIMON
SENIOR B2B & B2C DIGITAL MARKETING LEADER
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senior digital marketing leader
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brand strategist
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AI & customer engagement
Hi! I'm Sarah Simon and I'm a senior digital marketing team leader, brand strategist, and change manager who is constantly learning and exploring ways to bring ideas to life. I'm passionate about leading marketing teams and designing campaigns that amplify brand experiences, increase customer engagement, and exceed business key performance targets with a world class marketing strategy. I have over 14 years of expertise in branding and identity, content operations, creative services, enterprise marketing, leadership, program management, and strategic development. I'm currently directing digital marketing operations for the largest food and drug retailer in the United States Albertsons Companies, Inc. through Salesforce Marketing Cloud while cohesively overseeing the high-volume creative and production, personalization and cross-functional execution driving engagement and monetization.
About Me.
I'm a senior marketing and brand strategy leader specializing in marketing operations, integrated planning, and AI-enabled customer engagement within B2B and B2C organizations. I operate at the intersection of strategy and execution, translating business priorities into scalable and data-informed marketing systems that drive alignment, efficiency, and impact. I lead global cross-functional teams across marketing, creative, and operational functions, building frameworks for prioritization, sequencing, and delivery at scale. My work spans across enterprise marketing strategy, brand systems, content operations, and go-to-market planning all with a focus on bringing structure to super complex, high-volume marketing environments. What's on the horizon? I'm crazy passionate about shaping the next era of brand storytelling, digital transformation, and AI-driven marketing, modernization, and optimization across costumer engagement.
Resume.
2023-Present
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Define and lead portfolio-level marketing planning and prioritization across major consumer brand clients Albertsons Companies Inc., AT&T, Jeep, and Midas.
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Owner and integrated planner of lifecycle programs, defining sequencing, prioritization, and feasibility guardrails.
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Designer of cross-functional planning frameworks that align with marketing, product, and production on capacity and delivery.
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Director of prioritization by surfacing trade-offs, constraints, and risks to inform leadership decisions.
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Translate performance and competitive insights into portfolio-level planning and resource allocation decisions.
Digital Program Manager
RR Donnelley
2022-2023
Head of Creative Project Mgmt
BMC Software
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Served on the Brand Experience leadership team overseeing creative operations and brand system modernization driving consistency, discipline, and awareness at scale.
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Leader to a hybrid team of 10 across project management, design, and production, spanning direct and indirect global resources.
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Collaborated with sales, product marketing, and corporate marketing on strategic objectives, targets, and go-to-market approaches.
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Managed all creative projects and implemented a new creative briefing and review process that ensured cross-functional alignment, brand consistency, and increased agility.
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Operated within Agile and Waterfall environments using Figma, Jira, and Trello to enable structured planning, visibility, and delivery tracking.
2017-2022
Senior Creative Project Manager
BMC Software
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Drove perception and awareness of the brand through the development of brand journeys and design stages for global events, tier-1 product launches, c-suite conferences, paid media, email, social media, and account based marketing campaigns.
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Scoped and prioritized large-scale experiential initiatives within broader marketing portfolios, balancing investment, timeline, and resource constraints.
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Evaluated trade-offs between experiential and digital investments to align with business objectives and capacity.
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Increased brand impact via numerous multi-million dollar paid media campaigns, most notably 'The A-Game' featuring Simone Biles.
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Leader and process advocate for global marcom team leads B2C and B2B go-to-market strategies.
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Coordinated kick off meetings with internal design and production teams and produced deliverables for new product initiatives and campaigns.
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Ensured project documentation of agendas, scopes, and presentations were complete, timely, accurate, and in accordance with brand standards and policies.
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Analyzed performance metrics with the ability to turn trends and data into actionable insights.
2016-2017
Global Marcom Project Manager
Poly
2014-2016
Digital Media Account Manager
KSBY TV NBC News Affiliate
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Expertly developed, pitched, and implemented tailored digital marketing plans to clients.
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Presented performance metrics, analysis, and optimization of subsequent campaigns to increase ROI and monetize audience growth.
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Specialized in email campaigns, programmatic targeted display, ad copy, landing pages, video through OTT, Connected TV, and YouTube.
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Advanced experience in Google AdWords.
2013-2014
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Cross functional team lead in developing and delivering integrated brand awareness and programs incorporating storytelling and marketing campaigns across multi-media platforms.
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Leveraged data-driven insights and market research to optimize marketing strategies, refine messaging, and drive customer engagement that resulted in brand visibility, customer acquisition, and growth.
Corporate Brand Manager
Salto Coffee Works
2011-2012
Blogger
CollegeFashionista.com
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Developed a highly successful weekly university fashion column that positioned the brand as a leader in the digital fashion industry.
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Orchestrated a comprehensive social media strategy to actively promote the column across multiple platforms that resulted in significant audience engagement and increased brand visibility.
GET IN TOUCH
Let's get social. I am currently seeking job opportunities and am looking to connect. Let's get in touch via LinkedIn and I look forward to meeting you.
