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SENIOR B2B & B2C DIGITAL MARKETING LEADER

agency brand marketer | creative & content strategist | digital & SaaS marketing leader

Hi. I'm Sarah Simon and I am a senior digital marketing team leader, brand strategist, and change manager who is constantly learning and exploring ways to bring ideas to life. I am passionate about leading marketing teams and designing campaigns that amplify brand experiences, increase customer engagement, and exceed business key performance targets with a world class marketing strategy. I have over 13 years of experience in branding and identity, content operations, creative services, enterprise marketing, leadership, project management, and strategic development. Currently I am a full-time marketer chartering Digital Experiences for the PMO providing roadmap opportunities in setting frameworks and processes for the program management of B2C digital transformation campaigns and initiatives for one of the largest food and drug retailers in the United States, Albertsons Companies.

- Projects -

brand campaigns | digital experiences | email creative | event design | social media | web strategy

About Me.

I am a digital marketing team leader and brand storyteller for global B2B and B2C companies who is constantly on the hunt for creative ways to bring big ideas to life. I empower my team by letting them learn and explore purpose-driven ways to build personalized and innovative customer experiences and I am committed to executing flawless end-to-end project delivery. I have experience in branding and identity, content and creative services, enterprise marketing, leadership, marketing operations, project management, and strategic development and this is a foundation that I am proud of. This foundation helps me remain a leader in innovative thinking and is what drives my passion of brand building and leading talented, global creative teams that are driven by strategic alignment. I am also an extremely strong supporter of women in leadership roles and as a working mother and an innovator, I care a lot about fresh thinking, thoughtfulness, and the future of creativity and the expression of ideas.

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Resume.

2023-Present

  • Currently leading high volume marketing operations campaigns for notable B2C clients Albertsons and all 22 of Albertsons company banners, AT&T, Jeep, and Midas.

  • Owner of critical marketing operations timelines for Albertsons and all 22 company banners Weekly Savings, Banner4U, and national ad hoc email campaigns.

  • Strong overseer of cross-functional client marketing ops and product teams in planning, execution, and reporting to ensure on time delivery and strategic adoption for faster GTM execution.

  • Responsible for measuring operational success through competitive data analysis for email campaign targeting, messaging, and strategy.

  • Profound communicator committed to engagement and collaboration that ensures strong email health and furthers the success of digital marketing engagements across the program.

Digital Program Manager
RR Donnelly 

2022-2023

Head of Creative Project Mgmt
BMC Software

  • Member of the Brand Experience organization's leadership team responsible for overseeing the creative studio and ensuring brand modernization, discipline, and increased awareness of a new SaaS portfolio.

  • Managed 3 project management direct reports and indirectly led a global team of 7 creative designers and production staff.

  • Collaborated with sales, product marketing, and corporate marketing teams on strategic objectives, targets, and go-to-market approaches.

  • Managed all creative projects and implemented a new creative briefing and review process that ensured cross-functional alignment, brand consistency, and increased agility.

  • Extensively trained in Agile and Waterfall methodologies, Figma, Jira, and Trello.

2017-2022

Senior Creative Project Manager
BMC Software

  • Drove perception and awareness of the brand through the development of brand journeys and design stages for company wide global events, tier-1 product launches, c-suite conferences, paid media, email, social media, and user experience campaigns.

  • Orchestrated the annual global event marketing program BMC Exchange for 4+ years with creative, event, and sales strategies, project management, and production asset oversight.

  • Increased brand impact via numerous multi-million dollar paid media campaigns, most notably 'The A-Game' featuring Simone Biles.

  • Critical partner for external agencies on brand strategy, governance, and sales enablement at a global level.

  • Leader and process advocate for global marcom team leads B2C and B2B go-to-market strategies.

  • Coordinated kick off meetings with internal design and production teams and produced deliverables for new product initiatives and campaigns.

  • Ensured project documentation of agendas, scopes, and presentations were complete, timely, accurate, and in accordance with brand standards and policies.

  • Analyzed performance metrics with the ability to turn trends and data into actionable insights.

2016-2017
Global Marcom Project Manager
Poly
2014-2016
Digital Media Account Manager
KSBY TV NBC News Affiliate

  • Expertly developed, pitched, and implemented tailored digital marketing plans to clients.

  • Presented performance metrics, analysis, and optimization of subsequent campaigns to increase ROI and monetize audience growth.

  • Specialized in email campaigns, programmatic targeted display, ad copy, landing pages, video through OTT, Connected TV, and YouTube.

  • Advanced experience in Google AdWords.

2013-2014

  • Cross functional team lead in developing and delivering integrated brand awareness and programs incorporating storytelling and marketing campaigns across multi-media platforms.

  • Leveraged data-driven insights and market research to optimize marketing strategies, refine messaging, and drive customer engagement that resulted in brand visibility, customer acquisition, and growth.

Corporate Brand Manager
Salto Coffee Works
2011-2012
Blogger
CollegeFashionista.com

  • Developed a highly successful weekly university fashion column that positioned the brand as a leader in the digital fashion industry.

  • Orchestrated a comprehensive social media strategy to actively promote the column across multiple platforms that resulted in significant audience engagement and increased brand visibility.

- Testimonials -

Fernando Sawicki, Buenos Aires

"For the last 5 years, I had the pleasure to work closely with Sarah at BMC, and her talent and growth were remarkable. Sarah is the best partner a creative can have, her deep understanding of business strategies and her skills in having tactful communication helps to appropriately prioritize, determine, and coordinate the proper measures for the creative team for achieving objectives. She is always open to discussion, is supportive, and motivates the team to cooperate and accomplish the business goals.
Definitely, having someone like Sarah on your team is taking it to the next level."

GET IN TOUCH

Let's get social. I am currently seeking job opportunities and am looking to connect. Let's get in touch via LinkedIn and I look forward to meeting you.

Parallel Lines
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